Creative Content Manager
Keep Your Cadence, May 2022 - Present

• Owned and executed creative across all channels for The Parcel product launch, garnering over $82K in sales within the first 24 hours.

• Oversee execution and production of content design assets for web to optimize conversion rates and minimize CSX team inbound.

• Coordinate and execute product launch campaigns and promotional events across social to maintain a 4% account engagement rate.

• Plan, coordinate, and execute photo and video shoots; sourcing/collaborating with photographers, stylists, light techs, and full in-house team.

• Co-manage email design and SMS campaigns via content creation, design, and copywriting to maintain a 10% CTR

• Develop assets used across paid digital ads maintaining over 2% ROAS for top performers.

Social Media & Content Marketing Manager
Keep Your Cadence, Apr 2020 - May 2022

• Managed social and UGC content strategy across 150K+ followers on Instagram & TikTok

• Project managed and oversaw co-branded partnerships across social and email, including Delta, Ritual, Cuyana, and Dagne Dover.

• Built monthly influencer and creator lists and managed relationships to support a robust content strategy across all channels.

• Developed tailored DM and Email responses for customers with response time under 24 hours.

Public Relations Assistant
Faviana International, Jan 2019 - Nov 2019

• Managed relaunch of Brand Ambassador Program

• Coordinated and assisted with pitching influencer marketing relations, brand partnerships and product sponsorship

• Handled sample trafficking, product sendouts, recap and exposure reports

• Monitored media coverage analysis and supported press releases, presentations, press kits and update of contact databases

• Collaborated with team to coordinate and execute events